Universal Studios Hollywood executed a massive, multi-year plan to enhance the park. We provided production management in the form of on-site and studio art director. Coordination across several disciplines, and interested parties, was needed to serve the project properly and creatively. We successfully created an iconic art-deco tower that transitions, via an elaborate trellis structure, to a restaurant executed in Spanish colonial revival architecture, and all anchored by a splash and play musical fountain. The multi-functional space has become a central beacon for guests, while providing a place to purchase tickets, relax, play, eat, and be entertained by promotional and seasonal entertainment offerings.